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Case Studies

Resolving Negative Payouts for Vistevia

Background

Vistevia brand(Sells Stevia based grocery items) approached us with a critical concern: despite achieving strong sales performance and consistent top-line growth, their payouts were turning negative. This created confusion within their team, as the revenue trajectory did not align with the declining profitability.

Problem Statement

Strong and growing top-line performance
Negative payouts despite healthy sales
Lack of clarity on cost structures and deductions
Inability to identify the root cause impacting profitability

Key Insights

Multiple cost components were disproportionately impacting payouts
Certain charges were not being actively monitored or optimized
High sales volume alone was masking underlying profitability issues

Our Approach

We conducted a comprehensive financial and operational analysis, focusing on:

Unit Economics Deep Dive
->Evaluated product-level profitability to understand margins and cost leakages
Detailed Cost Analysis
->Identified and mapped all charges impacting payouts across the entire financial year, including hidden and variable costs
P&L-Level Diagnosis
-> Built a structured profit and loss view to uncover discrepancies between revenue and actual earnings

Key Takeaway

Revenue growth without cost visibility can lead to misleading business performance. A strong foundation in unit economics and P&L clarity is essential for sustainable scaling.

Solution & Execution

Identified the exact root causes behind negative payouts
Implemented corrective measures to eliminate recurring cost inefficiencies
Established systems to monitor charges and prevent future discrepancies
Optimized the sales mix to prioritize higher-margin products

Outcome

Restored payout stability and profitability
Built long-term financial visibility for the brand
Enabled sustainable growth by aligning top-line performance with bottom-line health